Our lead qualification criteria and why it’s important?

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  • #126
    maguirewebdesign
    Keymaster

    We as Selmore Leads, will be generating high-quality, excellently-qualified sales leads for professional business services providers, internationally.

    Service providers such as:
    – Accountants
    – Insurance brokers
    – Web development agencies
    – EPoS providers
    – Business phone systems providers
    – Card payment providers
    – Business plan writers

    …for example, will be targeted as our clients.

    Their prospects will be individuals or other businesses that require professional help starting, growing or improving their business.

    The basic criteria for a qualified lead across the board will have many common universal themes like:

    – Primary service of interest
    – Area or location of interest
    – Prospect’s name, email address and telephone number
    – Project background & scope
    – How long services are required
    – Size of the prospect’s business (by employees & by revenue)
    – Trading history in months or years
    – Urgency of requirement e.g. now, 1 week, 1 month, 3 months, 6 months or 1 year
    – Available budget
    – Experience hiring for this service
    – Likelihood of hiring a provider
    – Any supporting documents or files

    This detail will assist the provider and their sales personnel in skillfully selling their solutions and generate sales revenue.

    Anything less than this will hinder the provider’s ability to successfully sell their solutions and offerings.

    Key to the success of Selmore Leads as a business is our ability to retain providers as paying subscribers. Lose subscribers and we lose revenue. Retain subscribers and we retain revenue.

    Therefore our leads need to be:
    -in plenteous supply
    -consistently relevant
    -superior quality (size & strategic fit of opportunity for provider and responsiveness of prospect)
    – excellently qualified (all necessary detail to successfully sell the solution without having to duplicate the qualification process. In other words, providers just need to focus on selling, not developing the sale)

    This way providers experience superior selling experience with our leads and stay committed to their subscription with us. We retain recurring revenue and build rather than collapse.

    #130
    Anson
    Moderator

    Noted it

    #133
    maguirewebdesign
    Keymaster

    Great – looking forward to your prototype form.

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