Do you have a WordPress website?
Are you looking to integrate Active Campaign marketing software with Gravity Forms?
This succinct guide will fill you in on how it’s done and help you decide.
But before we begin, here’s a note to say:
The Active Campaign Gravity Forms Add On makes it as easy as clicking a couple of buttons to sync the two solutions.
Instantly connect your chosen Gravity Forms with Active Campaign to knit together your online marketing efforts.
Benefits of using Active Campaign with your WordPress site
And now, for the benefits of using Active Campaigns with your WordPress site:
Active Campaign can be used for:
- Single Source CRM Database
- Managing email or SMS campaigns
- Controlling all marketing channels in one neat place
- Automating the scheduling and processing of conditional communications
Active Campaigns Pricing for 1000 contacts:
- $0.015 per contact – effectively simple mass mailshots
- $0.049 per contact – automations and insights
- $0.079 per contact – cross-channel clutch control
- $0.145 per contact – scale with priotity-level support
You’d have to do the maths to discern your potential ROI across packages & decide.
That said, you might have in your mind:
How does Active Channel compare vs. Kit.com (formerly ConvertKit), for example?
Here’s Kit’s pricing, by comparison:
- $0 per contact (up to *10,000) – unlimited mass mailshots inc. 1 automation PLUS *sell digital products & subscriptions [1 user]
- $0.025 per contact (up to 1,000) – PLUS unlimited automations [2 users]
- $0.050 per contact (up to 1,000) – PLUS Facebook integration, insights and priority support [unlimited users i.e. enterprise]
Summary of Active Campaign vs. Kit.com (Formerly ConvertKit):
- Active Campaign:
- ✅ CRM
- ✅ SMS
- ✅ social media integrations (other than just Facebook) – that Kit doesn’t offer out of the box
- ❌ No free entry-level package
- ❌ Limits mailshots
- ❌ No digital products eCommerce
- ❌ Subscription selling
- Kit.com (Formerly ConvertKit):
- ✅ Unlimited mailshots
- ✅ Free Newsletter only package (with monetization inc. selling digital products & paid subscriptions)
- ❌ No CRM (but contacts management)
- ❌ No SMS
- ❌ Only Facebook integration – no other social media platforms
Recommendation:
- Kit.com is really an email-first platform. And aimed at the creator economy…i.e. solopreneurs.
- For this target audience, Kit.com offers immense value and with the Newsletter only package – a risk-free starting point.
- Active Campaign is more of a hybrid CRM-Email Marketing platform
- It therefore appeals to larger entities with a substantial CRM / direct marketing / vari-channel overhead.
If you are a solopreneur, Kit.com offers you great ROI potential and does enough.
If you’re a larger team or commercial entity, Active Campaign offers more marketing crossover appeal with CRM – but if your project relies more heavily on newsletters or mailshots – then Kit.com all the way.
Do you need Active Campaign or Kit.com if you already have Gravity Forms?
If:
- you are looking to mass communicate with audiences larger than say 500-1000 contacts,
- and email is your predominant channel…
…then, Kit.com or Active Campaign i.e. a digital marketing platform is necessary & will offer decent ROI.
If:
digital product sales and paid subscriptions is a must…
…then, Kit.com is the way forward.
However, if:
- you are using Gravity Forms
- and you are managing less than, say, 500 contacts & are using email exclusively
- plus you need a little automation for optimising conversion and engagement
…then, you could alternatively use Gravity Forms, with Gravity Flow
This combines the prowess of Gravity Forms as a category leader specialist data capture engine PLUS Gravity Flow for managing your business process automations.
However, this won’t answer the CRM, SMS, paid subscribers or digital product sales needs, if you have any.
Now over to you…
Are you considering combining Active Campaign with Gravity Forms?
Are you debating using Active Campaign vs. Kit.com or another SaaS platform?
We’d be interested to hear your thoughts.